How did we make our first infographic?
I will try to share with you our experience of creating our first Solvers infographic and of course, numerous problems we encountered along the way. I will do my best to present you both the designer and content creators perspective. Since this is our first infographic, we still aren’t completely sure where are we going with it, but I suppose we’ll find out soon enough (we are developing it for almost six months now).
So what did we learn from this fun but sometimes frustrating experience?
First, you need to have your content ready before the design and then model the design around it. Second, there will be many versions before the final one and even final one may not really be final. Third it isn’t enough for the infographic to just look nice. It has to be interesting and it has to have some graphic theme that leads people through the text. And last but not least, developing such project takes time. We started this project without enough time for writing content and because of that it took even more time to correct all the mistakes we made along the way.
First mistake we made was that we didn’t have whole content (text) for the infographic ready. Instead we gave the infographic to our designer to “design” it without the majority of content because how hard can it be to design something, right? We have never been so wrong in our life. We did get the design but after writing the content it was clear that they don’t match.
We realized our second mistake after rewriting the text to fit the infographic design. Our first infographic looked nice, but it didn’t feel good. It took us some time to realize that we don’t have a theme around which we build the infographic. Some unifying concept that will lead readers through the text. After a while our designer got an idea to put a train on it, although we weren’t sure how will it affect our content (how to make a website/online presence).
So back to design phase. Second time around it was much better and we thought that we are ready to publish it. We have never been so wrong in our life. After reviewing our “final” product we realized that there was too much info and that people will not read it. So, back to design phase. How to make it lighter? After hours of brainstorming we decided to split our almost “perfect” infographic into two parts. First part about making a website and second about developing online presence and marketing. Right now we published first part of the infographic labeled “Version 3”, it should probably be called version 46 if we are totally honest about it.